Liberty revamps womenswear department – By Barbara Santamaria, FASHION NETWORK

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Liberty revamps womenswear department
The two floors featuring womenswear at Liberty have been completely overhauled as part of the final stage of the department store’s redevelopment.
The British department store has added 20 new brands to its mix, including Loewe, Dries Van Noten and Rejina Pyo, while Eskandar returns to Liberty for Autumn Winter.

The space also features a lingerie area from The Pantry Underwear, as well as an edit of pieces from up-and-coming designers curated by BFC ambassador for emerging talent Sarah Mower. The selection is showcased in a dedicated #SarahsList pop-up in-store, with seven designers sharing the spotlight.

Every purchase in #SarahsList space will be used to pay the designers’ studio rent, materials, assistants and seamstresses.

The department’s layout has been also reinvented, with the two floors switching to give big name designer brands a focused space on the second floor, while contemporary labels such as Rag and Bone and YMC take over the first floor.

The space has been decorated with art, vintage rugs from Bryce Lepere and an eclectic home interior look.

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