UPDATE Jan ‘21 - Our Camden Passage (Islington), Liberty London & Saffron Walden (Cambridge) underwear stores are all closed to general shopping in response to the latest government guidance around the C-19 pandemic. Whilst we hope to re-open soon, our first priority is the health of our team and community of customers / ‘Pant Pals’. 

Online purchases can be collected from some stores by pre-booked appointment only, see our stores page for hours information. 

The calendar is very much open for virtual / online bra fittings that have been hugely popular due to coverage in The Sunday Times Style MagazineThe Telegraph and Grazia. We have extended the ‘opening hours’ and appointments can now be arranged before and after typical working hours. They are completely free and involve the bra fitter reviewing the fit of one of your existing bras (it doesn’t need to be one of ours) for just a few moments i.e. we won't make you get naked ...

ALL bookings can be made here

Here at The Pantry Underwear we prefer to offer great value all year round and reward our customers with the incentive of loyalty credit in place of seasonal sales. We give 10% store credit back to our customers on everything they spend with us all year round, so long as they are signed up to our monthly Pant Post newsletter. Drop us a line to find out your balance! 

We are really looking forward to seeing you (again), either virtually or in person, be sure to follow our social channels for regular updates!

Thank you for your support, Eloise ~ Owner @ TPU x


The Pantry Underwear focuses on fit without compromising on style. 

We're on a mission to abolish the dread of underwear shopping, through award winning spaces, approachable and original service and a glorious product edit.

Our collection includes a range of shapes by household names alongside female-founded British designers, often stocked exclusively.

Bras are stocked in backs 28 > 44, and cups A > K and we're always happy to advise on fit! 

We now offer virtual bra fittings, which consist of an informal chat but informative experience to educate the wearer to determine whether a bra fits for themselves and helping them to navigate our collection. BOOK HERE.

Our team can advise on the entire collection - we are all full-time bra fitters! Our personalised advice is included in the product information on the online shop. 

P.S. Since closure of our stores due to the current health pandemic, our video call fitting service and unique product line up has been featured by Cosmopolitan, Grazia, Who What Wear and The Sunday Times Style. 

Thank you for visiting our online store!


Gabrielle Procter

Went for a bridal fitting and so pleased I did! Has to have been one of the best underwear fittings I've had, so relaxed and made me feel comfortable from the off. The underwear suggested for me works amazingly with my dress, I am so pleased to have chosen you guys! Thank you Kim for all your help and for finding me a cute lacy set to change into afterwards too!! xxx

Jodie O’Brien

I booked a virtual appointment to discuss options that would work with my wedding dress and the service was amazing! I found the experience so helpful and would recommend to everyone. It was so easy and the team were so informative and knowledgeable. They showed me lots of options over FaceTime and followed up with an email with links to all the bras we discussed and the size I should purchase. I will certainly be using the virtual service again!

Tori Rogers

This place is a hidden gem! I went after recommendation from a friend. The lady who served me was so friendly and genuine. I haven't been fitted for a proper bra in years and have been living in crop tops. She made the whole experience fun and I didn't feel under any pressure to buy anything. I went for a few different items and a sports bra. I am really happy with all my purchases! I will definitely be back again soon. Couldn't recommend more! :)

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