About The Pantry Underwear
Banish the bra shopping dread ...
With an inclusive size range and a bright open plan space, The Pantry Underwear is a modern take on bra fitting and underwear.
Gone are the days of ‘this is your size because I say so’.
Our expert fitters provide an informative experience, showing customers how to properly check the fit of a bra for themselves, what the correct size should look and feel like, and generally try to dispel the mystery and mythology around bra sizing.
Our carefully curated collection includes pieces from female-founded brands such as Dora Larsen, Nudea and Genevieve Sweeney and Karen Mabon ( to name but a few ), household names like Panache, Triumph and Spanx, and our exclusive own-brand underwear line, designed in-house by owner and founder, Elly.
With our selection of sustainable brands, there's something for everyone - from wire-free bras to supportive swimwear, cosy cashmere socks, and stylish sleepwear you'll want to wear all day & night long.
SUPPORTING & UPLIFTING YOU SINCE 2016
Founded in 2016 by ‘Pant-repreneur’ Eloise Rigby, The Pantry Underwear is a one-stop shop for underwear, swimwear, and sleepwear, providing staples and specials.
Since the opening of our flagship store in Islington, we've grown in numbers, popping up in the historic London department store, Liberty, from 2017 to 2020, and expanded with a unique concept store in Saffron Walden Cambridgeshire, shared with our sister-brand, The Pantry Bridalwear.
The emergence of the global pandemic in 2020 spurred our nimble team to launch our hugely successful virtual bra fitting service. It's since received praise and coverage from The Sunday Times Style Magazine, Grazia and Stella Magazine.
In 2021, The Pantry Underwear was awarded the accolade of Best Independent Lingerie Store by Drapers, and Independent of the Year in 2022.
WE'RE PRETTY PANT-TASTIC ...
With over 500x 5* reviews on Google and a loyal customer base, The Pantry Underwear's team, AKA Pant Patrol, strives to create a warm and welcoming atmosphere, providing a desexualised environment where comfort and style are the main objectives. All of our fitters are trained in maternity, fuller bust ( F-K cups ) and bridal solutions.
We also offer a complementary loyalty scheme, with customers earning £1 in loyalty for every £10 spent in-store and online.
And for an extra-special VIP experience, you can gather your girl gang for an after-hours Pant Party. You'll have to store all to yourselves, with a dedicated fitter on hand, free fizz, and 10% discount off anything you spend ( 15% discount if you're the lucky Pant Pal who books the party ) - find out more here.