Banish the bra shopping dread at The Pantry Underwear. 

Founded in 2016 by ‘Pant-repreneur’ Eloise Rigby (see right) ; The Pantry Underwear is a one-stop shop for staples and specials in the underwear, swimwear, and sleepwear categories. Since opening the original store in Islington, the curation brand has expanded with two further openings, including a concession in the historic Liberty London department store from 2017-2020 and anew concept store site in Cambridgeshire shared with sister brand, The Pantry Bridalwear.

The emergence of a global pandemic spurred the nimble team on to launch a hugely successful virtual bra fitting service in early 2020 which has received coverage from Sunday Times Style, Grazia and Stella Magazines. In September 2021 the brand was awarded with Drapers ‘BestIndependent Lingerie Store’ award.

With an inclusive size range and bright open plan space, this is a modern take on underwear and bra fitting; gone are the days of ‘this is your size because I say so’-the fitters provide an informative experience, showing customers how to properly check the fit of a bra for themselves, what the correct size should look and feel like, plus generally try to dispel the mythology around bra sizing.

Filled with pieces from female founded brands such as Dora Larsen, Genevieve Sweeney and Hesper Fox ( to name but a few ) alongside household names like Panache, Triumph, Simone by Simone Perele and Spanx. With many items stocked as UK exclusives, the selection is specifically curated to ensure a vibrant range of styles and shapes. With 2023 also seeing the introduction of their own underwear line designed in house by the owner and founder Elly. With a selection of sustainable brands, there is something for everyone; from non-wired bras to swimwear, cashmere socks to patterned pyjamas.

With over x300 5* reviews on Google and a loyal customer base, the team AKA ‘Pant Patrol’ strives to create a warm and welcoming atmosphere, providing a desexualised environment where comfort and style are the main objectives as opposed to racy and impractical underwear.

All fitters are trained in maternity, fuller bust (F-K cups) and bridal solutions-all there is almost always the opportunity to try on at leisure and with expert advice alongside.

A complementary loyalty scheme also gifts back 10% on all purchases.