Sales & Business Development Manager

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Purpose of the Role - To forge and maintain key relationships that drive increased footfall, online traffic, brand awareness and revenue for the business. Including but not limited to VIP and specialist customers of both The Pantry Underwear & Bridalwear brands, referral partners in specialist sectors and wholesale stockists.

Main Duties & Responsibilities


Relationships – maintain strong relations with referral partners e.g. bridal boutiques to be exclusive provider for specialist underwear ( & services, incl. online / virtual fitting services for those based further away ) for their clients with cyclical / regular contact, accurate recordkeeping and a honed approach to top tier relations. Establish new relationships in both existing and less explored sectors such as women’s fashion, charity, maternity, and post-surgery.

Events – represent the brand / company at in-person events both on-site and off-site, as well as hosting online events. Including bridal underwear showcases at partner bridal stores, training for staff of partner stores, fitting on shoots with partner stores, and similar.

Operational – manage databases with correspondence, organise regular catch ups and respond to case queries, circulate relevant updates and assets to partners.
Main point of contact internally for specialist services driven by referral.

Marketing – working closely with marketing team to propose collaboration opportunities with partners across platforms e.g. Instagram content and collaborative posting, giveaways, and audience events.


Customer service – offer product advice and bra fitting to customers of The Pantry Underwear and Bridalwear. Bra fitting lead in specialist sectors including bridal, maternity, and post-surgery. Lead training programme and observe team performance to ensure brand standards are consistently met The SBDM will be overseeing the sales teams at all locations and will therefore be responsible for recruitment, professional development, and systems improvements.

Virtual bra fitting – virtual fittings and training of sales colleagues to offer service with coaching, observation and organised feedback, including back to senior management. New technology to be deployed in 2024 to enhance this service element under the brand the SBDM will be responsible for roll out of this project working closely alongside the GM and MD.

Customer relationship management – take ownership to encourage repeat business including VIP status, loyalty engagement and advocacy, up sell incentives as well as sales development pathways e.g. from pregnancy to through to post-nursing / maternity.

Influencer relationship management – in collaboration with the marketing team, oversee the database of influencers to manage gifted experiences, products and subsequent advocacy and audience growth.

Visual merchandising – ensure that products are always displayed to their best advantage in stores ( & with input to online also ) and that displays are re-stocked regularly, as well as aesthetically maintained e.g. pricing, sizing, back up stock.

Product range development – provide customer feedback to management and support the stocked brand relationships alongside MD / Buyer.

Inventory management – administration of EPOS and website back office as appropriate. Maintain good awareness of stock outages and size availability across styles, as well as movement of stock between sites New technology to be deployed in 2024 to enhance the customer experience between online and stores, with view to growing network in future. The SBDM will also be responsible for roll out of this project working closely alongside the GM and MD.

Site maintenance - ensure that the workplace is kept clean and tidy, with regular responsibilities via the cleaning rota


Account management – maintain strong relations with existing wholesale stockists, checking in on fit experience with the product, training staff, providing marketing assets, and proposing collaboration initiatives. Establish new relationships in both existing and less explored sectors such as womenswear stores and e-commerce.

Operational -– maintaining databases of targets and ongoing accounts, financial targets, circulating relevant updates and assets to partners. Main point of contact internally for wholesale business including obtaining wholesale stock replenishment for own stores.

We're looking for someone who:

Is Positive, well-mannered, and motivated to help people and transform the often negative associations of the bra wearing community with finding a bra.

Has the Ability to organise and prioritise their workflow, ensuring the customer is at the forefront but that operational standards are maintained.

Thrives in a detail orientated and customer centric environment with the ability to complete tasks / projects, often multiple at any one time.

Is Flexible and adaptable to changing priorities.

Experience with Microsoft Excel, Shopify, EPOS systems and Adobe Creative Suite also helpful.

Recruitment specifics

This is a permanent position as we do not hire temporary staff outside of freelancers.

During the C-19 pandemic we maintained our full team and upskilled / repurposed individuals in response to this challenging period. Our main objective from a recruitment perspective is to forge careers for those who choose to join us.

We’re looking for someone who’s able to join us as soon as possible based in our Islington Square store with the likelihood of travel to sites elsewhere occasionally which will be funded by the company.

Employees are entitled to company pension and paid holiday. 

How to apply:

Applications should consist of a CV and cover letter, stating why you feel you'd suit the role and why you want to work for The Pantry Underwear specifically.

Please send to with the job role as the subject line.

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